Using the information gathered from the interviews and secondary research Sam dropped in. Sam tells us about his daily life and from that information we can understand his goals and pain points with how he would interact with Sproutly. Remembering his pains and gains helped me ideate more efficient processes for key features within the app.
persona and empathy map for sam
User Journey Map
I mapped out Sam's journey using the app to explore how he'd manage each step to add his new plant to the garden. By mapping out his journey I got a better understanding of what the main ups and downs were and by doing so I thought of opportunities to solve those pain points.
user journey map
Using the same flow from the user journey map, adding a plant to the garden with a guided search, I created a hero flow emphasizing the main touchpoints on each screen.
I created a user flow to explore all possible ways Sam could find a plant in the app, then add it to his garden. Creating this deliverable is helpful going forward in the sketches and wireframing.
The main pages I focused on were ones the user would interact with throughout the process of opening the app, finding a plant, and adding it to the garden. The homepage layout sketches were most helpful since they contained the most information that needed to be displayed in an easy-to-digest form for the user. On the homepage, the most important thing I wanted the user to see is the current tasks needed to be done for tasks in their garden. The plant add screens I wanted to show a way to find their plant when the photo ID feature couldn't recognize the plant.
Using the rough sketches I created wireframes using Whimsical. Here I focused on the what if’s of finding a plant if the user didn’t have the name, and what if the reverse image search didn’t come back with results. What is the easiest way to give the user feedback to remove that frustration? In the camera screens I showcased instant feedback based on the quality of the photo the user is trying to take. Then I showed the flow of how the user would find that plant with the secondary search option.