From the research I was able to better understand the thoughts and interests for one of the main archetypes to create Melanie.
persona for melanie
I conducted an open card sort of 20 time travel destinations with 10 participants who created a total of 51 categories. While this seems like a large number of categories, once I looked at the dendrogram I was able to narrow down 6 main categories that will be used in the navigation and search options/filters.
dendrogram results for card sort
- Arts & Entertainment
- Ancient History
- American History
- Major Historical Events
- Native Civilizations
- Manmade Wonders
Once I had an idea how the content needed to be organized I created the sitemap. This proved to be a huge asset going forward to help to organize thoughts, flows, layouts, features, you name it! It also saved time knowing what needed to be integrated on each page.
zeit site map
Using my persona, Melanie, I created a task flow for how Melanie would find information before booking a trip.
task flows FOR finding information to book a trip
After the task flow I created a user flow for how Melanie would find a deal on a vacation package and book a trip.
user flow for booking a trip
Keeping in mind what is important to users and what they're most interested in, I sketched out multiple versions of the homepage. This task allowed me to see the necessity of sketching multiple versions of an idea. At the start, I thought I'd go with the first version but ended up going with a different sketch for the wireframes.
Using the sketches I moved to Figma to create the wireframes. Once finished I created annotations for the elements on the pages to relay my design thoughts for said elements.